Dear **********
Thank you for your email.
Play.com's pricing policy is part of its business structure, which is private and confidential, and unfortunately we are not at liberty to discuss it.
However following the extremely useful feedback we have received from customers such as yourself we have been looking at reviewing our Euro prices, and we anticipate a change in this regard imminently (hopefully within the next few weeks).
Please keep an eye on the website and hopefully you will find our amended prices will fall much closer to the basic exchange rate as soon as our review is finished.
Thank you for taking the time to write to us, we assure you that we do take feedback like this very seriously, and are very grateful that you have taken the time to draw it to our attention. Thank you for your patience and valued custom.
Kind Regards
Play.com