¿Who is the target market for eSports?

Also, the Spanish esports audience is an interesting target to monetize. 80% of these consumers between 16 and 65-year-old, are employed with a medium-high monthly income (1,822€ on average compared to 965€ as the minimum interprofessional wage).

Who is the main audience for esports?

If you are looking to relate to younger consumers, esports is the perfect way to highlight your products and services to an eager fanbase. Here is the breakdown of age groups watching esports and attending tournaments: Millennials (25-41 years old) – 50%

Who is the target audience for gaming?

A video game's ideal target audience is a specific group of players characterized by unique psychological traits that align closely with the game's design, themes, and overall experience. These players are the ones that are most likely to engage with, enjoy, and spend money within the game.

What is the market for esports?

Esports Market Insights

Esports Market size was valued at USD 1.22 billion in 2019 and is poised to grow from USD 1.44 billion in 2023 to USD 5.48 billion by 2031, growing at a CAGR of 21% in the forecast period (2024-2031).

What is the average age of esports fans?

Firstly, as expected, esports fans are far younger than the average gamer – with an average age of 33. This difference, however, is narrowing every year, as people tend not to age out of esports. This means that with each passing year the average age of esports fans increases by approximately 0.7.

Understanding your target market is critical for eSports' success.

What is the demographic of esports?

The majority of fans are young; over 50% are aged between 18 and 34. They are also overwhelmingly male, more so than the general gaming population: around 83% of all esports fans identify as men.

What is the prime age for esports?

The age of players in esports varies, but the studies indicate that the peak age range for esports players is between 16 and 25 years old .

What is the target market for esports?

More than six in every ten internet users watching esports are aged between 16 and 35 years old. The average age of traditional sports fan is about 50 – it's 26 for esports.

Is esports a niche market?

In recent years, the esports industry has experienced explosive growth, transforming from a niche market into a global phenomenon.

How do you market esports?

Who is the target audience?

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Who is the target audience of streamers?

Targeted Reach

Twitch streamers often have well-defined niches and demographics within their audience base, allowing brands to target specific segments with precision. Whether it's reaching gamers, tech enthusiasts, foodies, or fitness aficionados, there's a Twitch streamer for nearly every niche.

What age group are most gamers?

During a 2022 survey, 36 percent of video game players still come from the 18 to 34 age demographic, and six percent are 65 years and older.

Who is the biggest gaming audience?

Gamers By Region

Asia has over 2x as many gamers as any other region (1.48 billion). In fact, Asia has more active gamers than Europe, Latin America, and North America combined (1.42 billion). By nation, Japan and the UK have the joint-highest video game user penetration rate (58%).

Where are eSports most popular?

The U.S. led the list with more than 3.5 thousand active competition players, followed by China and Brazil with two thousand and 1.36 thousand professional eSports players, respectively. The United States was also the country with the largest eSports market worldwide in 2022.

Is eSports for everyone?

Esports is for everyone, and no matter who you are, or how you identify, the industry has a space for you. Figure out which part of the industry excites you the most, or is an area you feel you have particular expertise in, or what you want to learn.

What is the audience of esports?

Worldwide eSports viewer numbers 2020-2025, by type

By 2025, there are expected to be over 318 million eSports enthusiasts worldwide, a significant increase from the 215.2 million in 2020. Additionally, some 322.7 million people are forecast to be occasional viewers of eSports by 2025.

What is the trend in the esports market?

The Esports market is expected to reach a size of USD 10,905.1 million by 2032, exhibiting a robust Compound Annual Growth Rate (CAGR) of 20.9% during the period 2023-2032. Live streaming dominates with a major revenue share of 64.8%.

How big is the esports market?

The global esports market size was estimated at USD 1.88 billion in 2022 and is expected to reach USD 2.30 billion in 2023. What is the esports market growth? b. The global esports market is expected to grow at a compound annual growth rate of 26.8% from 2023 to 2030 to reach USD 12.10 billion by 2030.

What is a target market in sports?

Target marketing in sport consumers is the process of identifying specific segments of sport consumers that are likely to be the most profitable or have growth potential, and then tailoring marketing efforts to effectively reach and appeal to those segments.

What is the target market for games?

A target audience for a board game or card game is the specific group of people that the game is intended for. This can be based on various factors such as age, interests, hobbies, preferences, and playing styles.

What is the market for gaming?

Fortune Business Insights states that the market size was USD 249.55 billion in 2022 and is projected to reach USD 665.77 billion by 2030. What was the value of the gaming industry in the Asia Pacific in 2022? In 2022, the Asia Pacific market value stood at USD 114.87 billion.

Is 20 too old for esports?

Though 26 is a remarkably young age at which to retire in traditional sports, in esports it's the norm. In Activision's Call of Duty League, the average competitor is around 22 years old, according to league data. In Blizzard Entertainment's Overwatch League, the average player is about 20 years old.

Is 30 too old to be a pro gamer?

Ultimately, the answer is no - you are never too old for e-sports.