¿Who are gamers as a target audience?

Esports & Gaming Target The gaming audience does not watch TV, is always connected and wants to participate and share what they consume. These digital natives are used to play and watch videogames live, on twitch and youtube and do not like traditional ads.

What is your gaming target audience example?

Your game's target audience is the demographics and interests of the majority of it's players. For example if you're launching a match-3 puzzle game, your target audience is likely female, 35 years of age, and cares mostly about achievement over all other aspects of the game.

What are the segments of the gaming audience?

Understanding Mobile Game Segmentation: Segmentation of a mobile game's audience is crucial for developers and marketers to tailor experiences and optimize strategies for engagement, monetization, and retention. Key segmentation criteria include demographics, psychographics, geography, behavior, and technographics.

How big is the gaming audience?

How Many Gamers Are There In 2024? According to the latest data, there are approximately 3.32 billion active video gamers worldwide. That figure has risen by well over 1 billion in just eight years. The video game market is worth an estimated $282 billion.

Why gamers should be part of your audience strategy?

Sure, Gamers are more likely to have high expectations for brands' content online, but their proclivity to share and influence others makes them an audience worth trying to attract. And tapping into the imaginative gamer mentality can be a way to reach them that builds credibility and makes an impact.

Target audience

Who is the target audience for gaming?

A video game's ideal target audience is a specific group of players characterized by unique psychological traits that align closely with the game's design, themes, and overall experience. These players are the ones that are most likely to engage with, enjoy, and spend money within the game.

Who is the target audience for gaming consoles?

Although video gaming is often thought of as a favorite activity of kids and teens, 70% of gamers are in fact aged 18 and older. The largest user group of Nintendo Switch, the company's most recent and highly popular console, is aged 20 to 25, with a significant portion of users well into their mid 40s.

What is the age demographic of gamers?

76% of gamers in the US are over 18.

Gaming demographics show that the largest group of gamers are adults. In the U.S., only about 24% of gamers are under 18, while people between 18 to 34 are the highest group, with 38%. The minor group is gamers over 65, accounting for 6% of the gaming population.

What are the different types of audiences in gaming?

So to recap, we have explorers (spades), socializers (hearts), achievers (diamonds), and killers (clubs). Young recommends imagining how each of these player groups might fit into a game.

Who is the biggest gamer?

1. PewDiePie: 104 Million Subscribers.

What is the core demographic of gamers?

9-17 year-olds have a 26% chance to be a core gamer, while 21% of those 18-34 do. The numbers start to drop off from there, and the mean age of a core gamer is 30.

What are the psychographics for gamers?

Psychographics or gamer motivations are what drive us to play board games - they are our player preferences. Some players are competitive, some are cooperative. Some value a deep level of immersion, some want to min-max a spreadsheet of stats. Psychographics often cluster into player archetypes.

What are the customer segments for gaming?

These are the four primary types of segmentation in Gaming: Demographic, Geographic, Psychographic, and Behavioural. Although every one of the above types has its purpose and benefits, behavioral segmentation is paramount for the gaming industry. Focus on it to identify your high-value prospects.

Who are video games targeted to?

The average global age of a video game player is 35 years old, with 38% of the US population falling within the 18 to 34 age demographic. The “hyper-casual” gamer (think Candy Crush) is the fastest-growing category and is made up of an older demographic of 55+ (IAB PlayFronts 2022).

How to find a game's target audience?

2 Identify your segments

You can use various criteria to segment your target audience, such as age, gender, location, income, education, personality, lifestyle, gaming habits, preferences, motivations, challenges, or goals.

Who is the target audience examples?

A target audience is a narrower segment within the broader target market. It's defined by shared characteristics such as demographics, psychographics, behaviors, and interests. For example, a target audience for a fitness brand may be women between the ages of 25 and 40 who are interested in health and wellness.

What are the 4 types of gamers?

It divides gamers into four main types: Achievers, Explorers, Socialisers and Killers. These categories are used in development services as a tool for understanding different types of gamers and developing games that cater to their respective preferences.

Who is the audience for casual gaming?

Casual gaming is booming, and it's not just a niche market anymore. The casual gaming audience has grown massively in recent years, encompassing people of all ages and backgrounds unified by their love for fun, easily accessible gaming experiences.

How do you define game audience?

Your target audience is the types of people who are most likely to want to play your game. Most developers define their target audience by common characteristics, such as demographic information, interests, and habits.

What are the age groups for gaming?

7: Not suitable for younger children. 12: Not suitable for persons under 12 years of age. 16: Not suitable for persons under 16 years of age. 18: For adults.

What is the demographic of casual gamers?

In a world where people are constantly on the move and seeking new forms of entertainment to make their journeys go faster, video gaming is bigger than ever among children as well as adults. In a 2019 survey, 46 percent of internet users who identified as casual gamers were aged between 23 and 36.

What is the prime age for gamers?

When do eSports Players Go Professional? As stated above, any player who has the mind of retiring early must also join a professional team at an early age. It is estimated that eSports players usually go professional between ages 16 and 18, and retire between ages 22 and 24.

What is the age of the gaming audience?

Regarding age split, only 20% of gamers are younger than 18 y.o, 38% are between 18 and 35 y.o., and 42% are older than 35 y.o. Gamers spent an average of 8.45 hours a week playing video games in 2021, according to Statista Report.

Who dominates gaming market?

Comparing the ten selected regions regarding the revenue in the 'Games' segment of the media market, China is leading the ranking (112 billion U.S. dollars) and is followed by the United States with 101 billion U.S. dollars.

Who is the target audience of esports?

The esports audience is younger, mostly male and digitally native. It's possible to build loyalty, gather data and develop strong digital connections with younger audiences through traditional sports, but esports is the most natural port of call.