¿What is the demographic of eSports viewers?

To conclude, it must be said that the most regular consumers are especially young: 76% are under 40 – digital natives with a growing tendency to use new generation content channels.

Who is the target audience for esports?

The esports audience is younger, mostly male and digitally native. It's possible to build loyalty, gather data and develop strong digital connections with younger audiences through traditional sports, but esports is the most natural port of call.

What is the demographic of esports?

Here is the breakdown of age groups watching esports and attending tournaments: Millennials (25-41 years old) – 50% Gen Z (16-24 years old) – 26% Generation X (42-56 years old) – 20%

What is the demographic of gamers?

During a 2022 survey, 36 percent of video game players still come from the 18 to 34 age demographic, and six percent are 65 years and older.

How big is the esports audience?

The year-over-year growth continued through 2020 and 2021. In 2022 there were 249.5 million occasional viewers and 240.0 million eSports enthusiasts, a combined eSports audience of 532.0 million.

What are eSports?

What is the average age of esports fans?

Firstly, as expected, esports fans are far younger than the average gamer – with an average age of 33. This difference, however, is narrowing every year, as people tend not to age out of esports. This means that with each passing year the average age of esports fans increases by approximately 0.7.

Who is the biggest gaming audience?

Gamers By Region

Asia has over 2x as many gamers as any other region (1.48 billion). In fact, Asia has more active gamers than Europe, Latin America, and North America combined (1.42 billion). By nation, Japan and the UK have the joint-highest video game user penetration rate (58%).

What is the core demographic of gamers?

9-17 year-olds have a 26% chance to be a core gamer, while 21% of those 18-34 do. The numbers start to drop off from there, and the mean age of a core gamer is 30.

Who are gamers as a target audience?

A video game's ideal target audience is a specific group of players characterized by unique psychological traits that align closely with the game's design, themes, and overall experience. These players are the ones that are most likely to engage with, enjoy, and spend money within the game.

What is the fastest growing demographic of gamers?

Female gamers

Women now represent almost half of the gamers worldwide: In 2019, 38% of Asia's estimated 1.3 billion gamers were female, and the growth rate of female gamers over male gamers in Asia is the fastest expanding (Niko Partners, 2019¹⁵). In the US, approximately 45% of gamers are female.

What is the age group for eSports?

In the Super League, gamers can be between ages 6-16 but must be at least 18 if they wish to play in the Overwatch League. Many games set their minimum age limit at 13; some at 15 or 16, and the ones with extreme violence set theirs at 18.

What are the demographics of eSports in the UK?

More than four-fifths (83%) of gamers aged 16-24 play online. Though the age group with the lowest online usage, nearly half (49%) of gamers aged 65 and over nevertheless play online. More than half of both men and women in the UK consider themselves gamers (53% and 51%, respectively).

How many people go to eSports?

Esports has a global audience of over 540 Million. More than 322.5 million occasional viewers and 318.1 million Esports fanatics will watch Esports by 2025. Over 40% of the total Esports fans come from China and the Philippines.

What is the market for esports?

Esports Market Insights

Esports Market size was valued at USD 1.22 billion in 2019 and is poised to grow from USD 1.44 billion in 2023 to USD 5.48 billion by 2031, growing at a CAGR of 21% in the forecast period (2024-2031).

What is the highest viewership event in esports?

League of Legends World Championship 2023

The king of competitive esports retains its place at the top of Esports Charts' viewership list. Not only that though, with a remarkable peak viewership of 6.4m, Worlds 2023 is the most-popular esports event of all time.

Why are esports viewership growing?

The biggest reason is its strong social component. The eSports industry connects fans of popular online games with the top players in the field. Someone who enjoys a game can easily connect to professional gamers and teams through social media platforms like Twitch, YouTube and Discord.

Who is the target audience of esports?

Predominantly young and male - for now

Esports viewers may be young, but the average age is 29 with a growing base of older adults and women year over year.

What is the gamer demographic trends?

Gen Zers (ages 12 to 27) account for the largest share of US digital gamers (27%) in 2024, per our forecast. Much of this is driven by the 75.1% of Gen Zers ages 18 to 24 who play online (or on a device that updates online via the internet) at least once a month—the highest rate among the age groups we track.

What is the largest age group of gamers?

As of June 2024, 28 percent of video gamers in the United States were aged 30 to 39 years, making this age group the biggest gamer demographic. Additionally, 24 percent of U.S. gaming audiences were aged 20 to 29 years.

What are the demographics of esports?

Diverse Audience Demographics: Esports has a diverse audience, with the majority being young adults. 32% of esports viewers are aged 16 to 24, and 30% are aged 25 to 34. The median age of esports fans globally is 32 years, with a significant male majority.

What is the segmentation of the gaming industry?

Player segmentation in gaming involves categorizing your gamers into different groups, big or small, based on how they behave (their common traits and shared characteristics). This approach allows operators to personalize their offers and content for each segment, meeting their specific interests.

What is the demographic of casual gamers?

In a world where people are constantly on the move and seeking new forms of entertainment to make their journeys go faster, video gaming is bigger than ever among children as well as adults. In a 2019 survey, 46 percent of internet users who identified as casual gamers were aged between 23 and 36.

What are the different types of audiences in gaming?

So to recap, we have explorers (spades), socializers (hearts), achievers (diamonds), and killers (clubs). Young recommends imagining how each of these player groups might fit into a game.

Who dominates gaming market?

Comparing the ten selected regions regarding the revenue in the 'Games' segment of the media market, China is leading the ranking (112 billion U.S. dollars) and is followed by the United States with 101 billion U.S. dollars.

Who is the most watched gamer?

1. PewDiePie: 104 Million Subscribers.