¿What is the demographic of esports?

To conclude, it must be said that the most regular consumers are especially young: 76% are under 40 – digital natives with a growing tendency to use new generation content channels.

What are the demographics of esports gamers?

Gender. Approximately 72% of esports fans identify as male, but the number of women flocking to the sport is steadily climbing year over year. Data from Statistica shows that women accounted for 45% of gamers in the US in 2021, up from 41% of US gamers identifying as women during the previous year.

Who is the target audience of esports?

The esports audience is younger, mostly male and digitally native. It's possible to build loyalty, gather data and develop strong digital connections with younger audiences through traditional sports, but esports is the most natural port of call.

What is the gamer demographic trends?

Gen Zers (ages 12 to 27) account for the largest share of US digital gamers (27%) in 2024, per our forecast. Much of this is driven by the 75.1% of Gen Zers ages 18 to 24 who play online (or on a device that updates online via the internet) at least once a month—the highest rate among the age groups we track.

What is the core demographic of gamers?

9-17 year-olds have a 26% chance to be a core gamer, while 21% of those 18-34 do. The numbers start to drop off from there, and the mean age of a core gamer is 30.

What are eSports?

Who is the target audience for gaming?

A video game's ideal target audience is a specific group of players characterized by unique psychological traits that align closely with the game's design, themes, and overall experience. These players are the ones that are most likely to engage with, enjoy, and spend money within the game.

What are the demographics of gaming users?

Gamer Demographics

In terms of raw numbers, there are approximately 1.7 billion male gamers. And 1.39 billion female gamers worldwide. According to the latest data, 4 in 5 (80%) gamers are over 18. That accounts for 2.47 billion adult gamers.

What is the fastest growing demographic of gamers?

Female gamers

Women now represent almost half of the gamers worldwide: In 2019, 38% of Asia's estimated 1.3 billion gamers were female, and the growth rate of female gamers over male gamers in Asia is the fastest expanding (Niko Partners, 2019¹⁵). In the US, approximately 45% of gamers are female.

What is the largest age group of gamers?

As of June 2024, 28 percent of video gamers in the United States were aged 30 to 39 years, making this age group the biggest gamer demographic. Additionally, 24 percent of U.S. gaming audiences were aged 20 to 29 years.

What is the demographic of gaming addiction?

Any person of any age can develop a video game addiction. However, certain age groups are more at risk than others. According to current research: The majority of addicted gamers are adolescents and young adults within the age bracket of 18 to 34 years old.

What are the demographics of esports in the UK?

More than four-fifths (83%) of gamers aged 16-24 play online. Though the age group with the lowest online usage, nearly half (49%) of gamers aged 65 and over nevertheless play online. More than half of both men and women in the UK consider themselves gamers (53% and 51%, respectively).

What is the average age of esports fans?

Firstly, as expected, esports fans are far younger than the average gamer – with an average age of 33. This difference, however, is narrowing every year, as people tend not to age out of esports. This means that with each passing year the average age of esports fans increases by approximately 0.7.

Is esports male dominated?

Studies show that women comprise 35% of eSports players (Interpret, 2019), but only 5% of professional players (Hilbert, 2019), which means that women players rarely compete at the top- most level of eSports. Reflecting on the lack of women in eSports, research has primarily focused on male participants.

What are the demographics of esports?

Here is the breakdown of age groups watching esports and attending tournaments: Millennials (25-41 years old) – 50% Gen Z (16-24 years old) – 26% Generation X (42-56 years old) – 20%

What race plays the most video games?

Gaming's popularity among communities of color changed significantly over a short period of time: while a 2009 study found that 73.9% of white parents said their children play video games, compared to 26.1% of nonwhite parents, a 2015 result showed that 83% of black teens and 69% of Hispanic teens played video games ...

At what age is peak gamers?

Insight from top 5 papers

The age of players in esports varies, but the studies indicate that the peak age range for esports players is between 16 and 25 years old .

What percentage of Gen Z consumers are gamers?

The most engaged demographics are Gen Alpha and Gen Z, with over 90% of these younger consumers involved in gaming activities. Specifically, 86% of Gen Z consumers have played games in the past 12 months.

Which country has the highest percentage of gamers?

Global gaming penetration Q3 2023, by country

According to a survey of global internet audiences in the third quarter of 2023, 83.1 percent of internet users played video games on any device. Indonesia had the highest video gaming usage reach, ranking first with a gaming penetration of 96.5 percent.

What is the demographic of casual gamers?

In a world where people are constantly on the move and seeking new forms of entertainment to make their journeys go faster, video gaming is bigger than ever among children as well as adults. In a 2019 survey, 46 percent of internet users who identified as casual gamers were aged between 23 and 36.

What is the largest demographic of gamers?

During a 2022 survey, 36 percent of video game players still come from the 18 to 34 age demographic, and six percent are 65 years and older.

What age group has the most gamers?

Gaming is most popular among the 18-34 age group in the United States, accounting for 36%. At the same time, 24% of gamers are under the age of 18, while 13% are aged between 35 and 44. What is the average age of a gamer? As of 2022, the typical gamer is around 30 years old.

What are the demographics of role playing games?

A breakdown of the demographics show that 58 per cent of RPG players surveyed are male, compared to 41 per cent female and one percent non binary or others. 30 per cent of players are 10-20, while 29 per cent are 21-30 and 24 per cent are 31-40. 41-65 year old's account for a further 17 per cent.

What is esports target market?

The data was exported in July 2022. The headline results of YouGov's demographic polling hardly come as a shock. The majority of fans are young; over 50% are aged between 18 and 34. They are also overwhelmingly male, more so than the general gaming population: around 83% of all esports fans identify as men.

Who dominates gaming market?

Comparing the ten selected regions regarding the revenue in the 'Games' segment of the media market, China is leading the ranking (112 billion U.S. dollars) and is followed by the United States with 101 billion U.S. dollars.

Who is the target audience of streamers?

Targeted Reach

Twitch streamers often have well-defined niches and demographics within their audience base, allowing brands to target specific segments with precision. Whether it's reaching gamers, tech enthusiasts, foodies, or fitness aficionados, there's a Twitch streamer for nearly every niche.