¿What are the demographics of esports viewers?

To conclude, it must be said that the most regular consumers are especially young: 76% are under 40 – digital natives with a growing tendency to use new generation content channels.

Who is the target audience for esports?

The esports audience is younger, mostly male and digitally native. It's possible to build loyalty, gather data and develop strong digital connections with younger audiences through traditional sports, but esports is the most natural port of call.

What are the demographics of esports in the UK?

More than four-fifths (83%) of gamers aged 16-24 play online. Though the age group with the lowest online usage, nearly half (49%) of gamers aged 65 and over nevertheless play online. More than half of both men and women in the UK consider themselves gamers (53% and 51%, respectively).

What is the prevalence of esports?

Gaming is a prevalent pastime activity worldwide, with electronic sports (or esports) gaining substantial popularity more recently. In 2021, a total of 2.8 billion individuals reported playing video games (Newzoo, 2021b).

How big is the gaming esport market?

Esports Market Insights

Esports Market size was valued at USD 1.22 billion in 2019 and is poised to grow from USD 1.44 billion in 2023 to USD 5.48 billion by 2031, growing at a CAGR of 21% in the forecast period (2024-2031).

Esports is Real Sports | Anthony Betrus | TEDxSUNYPotsdam

How big is esports viewership?

In 2019, the number of eSports enthusiasts and occasional viewers totaled just under 400 million. At the current growth rate, by 2024, there are expected to be over 285 million frequent viewers of eSports worldwide, as well as some 291.6 million occasional viewers.

Which country has the largest esports market?

The largest market segment in Esports market is Esports Betting, with a market volume of US$2.5bn in 2024. The United States generates the most revenue in the Esports market, with a projected market volume of US$1,070.0m in 2024.

What is esports demographic?

The majority of fans are young; over 50% are aged between 18 and 34. They are also overwhelmingly male, more so than the general gaming population: around 83% of all esports fans identify as men.

What age are esports fans?

Here is the breakdown of age groups watching esports and attending tournaments: Millennials (25-41 years old) – 50% Gen Z (16-24 years old) – 26% Generation X (42-56 years old) – 20%

What are the core gamer demographics?

9-17 year-olds have a 26% chance to be a core gamer, while 21% of those 18-34 do. The numbers start to drop off from there, and the mean age of a core gamer is 30.

What country dominates eSports?

eSports industry size by country 2023

From the selected regions, the ranking by revenue in the esports market is lead by the United States with 871 million U.S. dollars and is followed by China (445.18 million U.S. dollars).

Who is the target audience for gaming?

A video game's ideal target audience is a specific group of players characterized by unique psychological traits that align closely with the game's design, themes, and overall experience. These players are the ones that are most likely to engage with, enjoy, and spend money within the game.

Why are esports viewership growing?

The biggest reason is its strong social component. The eSports industry connects fans of popular online games with the top players in the field. Someone who enjoys a game can easily connect to professional gamers and teams through social media platforms like Twitch, YouTube and Discord.

What is the outlook for the esports market?

During the forecast period 2023-2032, the global market for esports is expected to garner a 20.9% CAGR and reach a size of USD 10,905.1 Million by 2032. Esports, short for electronic sports, refers to competitive video gaming where professional players and teams compete against each other in various video games.

What is the prime age for esports?

The age of players in esports varies, but the studies indicate that the peak age range for esports players is between 16 and 25 years old .

Is 22 too old for esports?

Though 26 is a remarkably young age at which to retire in traditional sports, in esports it's the norm. In Activision's Call of Duty League, the average competitor is around 22 years old, according to league data. In Blizzard Entertainment's Overwatch League, the average player is about 20 years old.

What age group is gaming most popular with?

During a 2022 survey, 36 percent of video game players still come from the 18 to 34 age demographic, and six percent are 65 years and older.

What is the demographic of casual gamers?

In a world where people are constantly on the move and seeking new forms of entertainment to make their journeys go faster, video gaming is bigger than ever among children as well as adults. In a 2019 survey, 46 percent of internet users who identified as casual gamers were aged between 23 and 36.

Is eSports for everyone?

Esports is for everyone, and no matter who you are, or how you identify, the industry has a space for you. Figure out which part of the industry excites you the most, or is an area you feel you have particular expertise in, or what you want to learn.

What gender are eSports players?

Studies show that women comprise 35% of eSports players (Interpret, 2019), but only 5% of professional players (Hilbert, 2019), which means that women players rarely compete at the top- most level of eSports. Reflecting on the lack of women in eSports, research has primarily focused on male participants.

Who watches esports the most?

Asian Countries Have The Most Esports Fans

Since Asia has over 1.5 billion gamers, Esports is highly loved and supported in Asian countries. A study concluded that over 40% of the total Esports fans come from China and the Philippines. Around half of the Philippines' internet users watch and support Esports regularly.

Which country is no 1 in gaming?

With a population of over 1.4 billion people, China has the largest gaming market in the world. The country has a strong mobile gaming market, with games like Honor of Kings and PUBG Mobile being extremely popular.

How big is the global esports audience?

In 2022 there were 249.5 million occasional viewers and 240.0 million eSports enthusiasts, a combined eSports audience of 532.0 million. By 2025, Newzoo predicts that the Compound Annual Growth Rate (CAGR) for eSports enthusiasts from 2020 to 2025 will be approximately 8.0%.