¿What are the demographics of esports audience?

To conclude, it must be said that the most regular consumers are especially young: 76% are under 40 – digital natives with a growing tendency to use new generation content channels.

Who is the target audience for esports?

The esports audience is younger, mostly male and digitally native. It's possible to build loyalty, gather data and develop strong digital connections with younger audiences through traditional sports, but esports is the most natural port of call.

What is the demographic of esports viewers?

Here is the breakdown of age groups watching esports and attending tournaments: Millennials (25-41 years old) – 50% Gen Z (16-24 years old) – 26% Generation X (42-56 years old) – 20%

What are the demographics of gaming users?

Gamer Demographics

In terms of raw numbers, there are approximately 1.7 billion male gamers. And 1.39 billion female gamers worldwide. According to the latest data, 4 in 5 (80%) gamers are over 18. That accounts for 2.47 billion adult gamers.

What is the prevalence of esports?

Gaming is a prevalent pastime activity worldwide, with electronic sports (or esports) gaining substantial popularity more recently. In 2021, a total of 2.8 billion individuals reported playing video games (Newzoo, 2021b).

The expanding demographics of gaming audiences.

What is the average age of esports fans?

Firstly, as expected, esports fans are far younger than the average gamer – with an average age of 33. This difference, however, is narrowing every year, as people tend not to age out of esports. This means that with each passing year the average age of esports fans increases by approximately 0.7.

What is the biggest viewership of esports?

The League of Legends 2023 World Championship became the most watched eSports event of all time, with a recorded 6.4 million peak viewers. The second most viewed tournament was the Free Fire World Series 2021 in Singapore, with 5.41 million peak viewers.

Who is the target audience for gaming?

A video game's ideal target audience is a specific group of players characterized by unique psychological traits that align closely with the game's design, themes, and overall experience. These players are the ones that are most likely to engage with, enjoy, and spend money within the game.

What is the core demographic of gamers?

9-17 year-olds have a 26% chance to be a core gamer, while 21% of those 18-34 do. The numbers start to drop off from there, and the mean age of a core gamer is 30.

What is the largest demographic of gamers?

During a 2022 survey, 36 percent of video game players still come from the 18 to 34 age demographic, and six percent are 65 years and older.

What are the demographics of esports in the UK?

More than four-fifths (83%) of gamers aged 16-24 play online. Though the age group with the lowest online usage, nearly half (49%) of gamers aged 65 and over nevertheless play online. More than half of both men and women in the UK consider themselves gamers (53% and 51%, respectively).

How many people play in esports?

As of July 2022, there is an estimate of 3,198 million players in the world (a number expected to reach 3,534 million by 2025) where 55% are in Asia-Pacific, 13% in Europe, and only 7% in North America. One of the challenges for the eSports industry though is to diversify further its main sources of revenue.

What is the demographic of casual gamers?

In a world where people are constantly on the move and seeking new forms of entertainment to make their journeys go faster, video gaming is bigger than ever among children as well as adults. In a 2019 survey, 46 percent of internet users who identified as casual gamers were aged between 23 and 36.

What are the demographics of esports viewers?

Gender. Approximately 72% of esports fans identify as male, but the number of women flocking to the sport is steadily climbing year over year. Data from Statistica shows that women accounted for 45% of gamers in the US in 2021, up from 41% of US gamers identifying as women during the previous year.

What is the market for esports?

Esports Market Insights

Esports Market size was valued at USD 1.22 billion in 2019 and is poised to grow from USD 1.44 billion in 2023 to USD 5.48 billion by 2031, growing at a CAGR of 21% in the forecast period (2024-2031).

What is the age group for esports?

In the Super League, gamers can be between ages 6-16 but must be at least 18 if they wish to play in the Overwatch League. Many games set their minimum age limit at 13; some at 15 or 16, and the ones with extreme violence set theirs at 18.

What are the gaming racial demographics?

Gaming's popularity among communities of color changed significantly over a short period of time: while a 2009 study found that 73.9% of white parents said their children play video games, compared to 26.1% of nonwhite parents, a 2015 result showed that 83% of black teens and 69% of Hispanic teens played video games ...

What is the segmentation of the gaming industry?

Player segmentation in gaming involves categorizing your gamers into different groups, big or small, based on how they behave (their common traits and shared characteristics). This approach allows operators to personalize their offers and content for each segment, meeting their specific interests.

What is the demographic of gaming addiction?

Any person of any age can develop a video game addiction. However, certain age groups are more at risk than others. According to current research: The majority of addicted gamers are adolescents and young adults within the age bracket of 18 to 34 years old.

Who is the target audience of esports?

The data was exported in July 2022. The headline results of YouGov's demographic polling hardly come as a shock. The majority of fans are young; over 50% are aged between 18 and 34. They are also overwhelmingly male, more so than the general gaming population: around 83% of all esports fans identify as men.

Who is the target audience of streamers?

Targeted Reach

Twitch streamers often have well-defined niches and demographics within their audience base, allowing brands to target specific segments with precision. Whether it's reaching gamers, tech enthusiasts, foodies, or fitness aficionados, there's a Twitch streamer for nearly every niche.

Who is the target audience for gamification?

Who is the target audience for gamification? In a word, everyone. Playing comes naturally to human beings. It's a real source of energy and positive emotions.

What country watches the most eSports?

One in five residents in China (20%) and Philippines (20%) say they watch esports on a regular basis, the top two markets globally with the highest proportion of esports followers.

What is the #1 esport?

Top eSports games worldwide in 2023, by peak viewership

In 2023, the most popular eSports game worldwide in terms of peak viewership was League of Legends.

How big is the global eSports audience?

In 2022 there were 249.5 million occasional viewers and 240.0 million eSports enthusiasts, a combined eSports audience of 532.0 million. By 2025, Newzoo predicts that the Compound Annual Growth Rate (CAGR) for eSports enthusiasts from 2020 to 2025 will be approximately 8.0%.