Noticias Por Juan Antonio Márquez 21 abril, 2009

Konami llega a un acuerdo con la agencia publicitaria Double Fusion

La empresa publicitaria ya se encargaba de la publicidad en los títulos de Eidos.

Double Fusion, agencia publicitaria de videojuegos, ha llegado a un acuerdo con Konami para incluir mensajes publicitarios en su próximo título deportivo: Pro Evolution Soccer 2010.

Este acuerdo puede traducirse en una mayor inversión enconómica en el desarrollo de Pro Evolution Soccer 2010, por los beneficios generados en la publicidad.

Recordamos que Double Fusion ya trabajaba con otras desarrolladoras del sector como son Eidos o Ubisoft.

A continuación, la nota de prensa completa:

Quote:
London, England – [Monday, April 20, 2009] – Leading independent in-game advertising company Double Fusion has added one of the top worldwide sports titles to its rapidly expanding global in-game advertising network with the addition of PES 2010. The partnership will take advantage of Double Fusion’s full-service advertising revenue solutions for the game.

The announcement comes on the heels of yet another global record-breaking sales quarter for the video games industry, which has propelled Double Fusion’s continued revenue growth in Asia, North America, and the European Union. The company continues to pave the way for advertisers looking to reach affluent young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programs available nowhere else.

“PES 2010 is expected to bring the top football franchise to an even higher level. PES will be an amazing marquee title opportunity for European marketers,” stated Jonathan Epstein, president and CEO, Double Fusion.

The Konami partnership underscore Double Fusion’s commitment to offer global advertisers and agency partners the broadest possible range of advertising opportunities for marketers looking to reach the coveted 18-34 male demographic.